Betfair introduces fixed odds betting functionality


Betfair, the numero uno in online exchange betting has extended it’s user interface to now accommodate a new Fixed Odds section.

After identifying certain punters were going elsewhere to place their more straightforward & commission free bets, it was clear the big chiefs at Betfair needed to start offering these services to their customers.

Nick Hagen, Sports Operations Director at Betfair said, “We know from our own research that we lose 30% of our customers’ sports betting wallet to the competition. Why should customers have to go elsewhere and why would we willingly let this large chunk of business walk out the door?”

The new ‘Fixed Odds’ ‘tab’ that now features on all markets alongside the usual ‘Exchange Odds’ tab allows punters to place faster, simpler bets whilst paying no commission and avoiding any worry of not having certain bets matched.

Adding this new functionality to the site not only gives more option to the loyal Betfair faithful, but it also opens the site up to a completely army of potential new punters. By offering this more traditional way of betting to the user the site is left feeling far less complicated to new customers who may not be initially accustomed to exchange betting.

It may not be a masterstroke in originality, but it is another sign that Betfair is continuing to strive to improve it’s interface and overall user experience. And we at TTO are all for their ambition to keep giving the punter what they want. Keep up the good work!